Privacy Policy

Bath Online cares about your privacy and security.

This document regulares the use of the website,, provide by Red Tower, Lda., with the headquarters located in Rua Rodrigo Sarmento Beires, n°. 1 Parque Industrial do Seixal 2840 Aldeia de Paio Pires, VAT registration number 509 770 045 and under this number registered in “Conservatória do Registo Comercial do Seixal”, hereinafter referred to as Bath Online. We develop a Privacy Policy covered by the collection, use, transfer, storage and disclosure of your information.

For any question, please, contact us.

Purposes of data processing
Your personal information may be used to provide you with important information about the services you have subscribed to, including updates and notifications. In addition, with your consent, we may send commercial information about products and services of Bath Online and its partners. The personal data you provide will not be shared with third parties responsible for data processing without your permission. Bath Online may hire other companies to provide services on behalf of Bath Online, such as website hosting, email, answers to users questions about services, sending information about new services and products, and special offers. To these companies only the necessary personal data are provided, of the service provision in question. These companies are required to maintain the confidentiality of the information and they´re prohibited from using this information for other purposes, acting as subcontractors for Bath Online.

Bath Online may disclose personal data if required to do so by law or, in good faith, believe that it is necessary to be in conformity with this same legislation, to protect and defend their rights, act in urgent circumstances to protect the personal safety of its employees, service users, partners or members of the public. The personal data collected on this website may be stored in other European Union countries, other than Portugal. As described below, you can access your personal data and request its updating or removal, according to the law, sending a request to Bath Online, via email to, or trough the following address: Avenida do Atlântico, Nº 16 – escritório 2.11 1990-019 Parque das Nações – Lisboa Portugal.

How do we use your business information?
The personal information we collect enables us to keep you informed of the latest product news, Bath Online information and access to exclusive campaigns. If you do not wish to be on our mailing list, you can request your withdrawal at any time by sending your request to the above mentioned address. We also use personal information to help us develop, provide, and improve our products, services, content, advertising and marketing. We may also use your personal information for internal purposes such as audits, data analysis, and research to improve our products, services and communications with the Bath Online customers. The data can also be used for business transactions between the identity and Bath Online.

Such information may include details of requests for information or requests that the user has made, the products and services provided, details of delivery, bank account number, billing address, credit checks and other financial information, details of agreements between the user and Bath Online, contacts and communication records, information and details about the content you have provided to Bath Online and other information. Bath Online may, in accordance with applicable law, record communications between the user and Bath Online itself and customer support services or other contacts.

When and how do we gather your information?
Information is gathered in the following ways:
(1) indirectly: using website technology that tracks and administers your visits through your browser, or similar technology when you use a Telegraph application (“App”) on a mobile device, or when you log on and/or share stories through social media;
(2) directly: when you buy a subscription, sign up to create a Bath Online profile;
(3) through your device (mobile, PC or tablet) where you have enabled location services for the broswer. This may be used for location targeted services or advertising in accordance with your preferences, which may be adjusted either on your device or via server, or website preferences;
(4) through location technology for mobile web services: the service we use is based on machine learning algorithms which analyse data from different connection types. These include fixed http and https connections, location consent requests on https sites and from mobiles Apps using https connections;
(5) through social media sign-on: if you log in to our sites using a social media account, you are granting permission to that social media company to share your user details with us, and to collect information about you and how you use our site (which process we do not control and will be subject to the terms and conditions of your social media account). This will include that social media company tracking or identifying when you share one of our stories through their site. When you use social sign-on, we will gather the information you have already used in the process of registering for that social media site (in accordance with your preferences provided to that site and/or to us at the point that you use our social sign-on) and your social media account will be linked to your Telegraph account, including in our providing social media messaging to you;
(6) in the past we may have obtained certain additional details through a telephone number appending service where we have had contact details for you but did not have your phone number or needed to update your phone number (but would not use phone numbers that are gathered this way where those numbers are registered with the Telephone Preference Service). We no longer append data in this way;
(7) through cross-device graphing algorithms to associate devices that might be related to each other, such as devices used by the same person or in the same household. We may collect and use this analytics data together with your personal information, to stitch session data from unauthenticated (anonymous) user visits with authenticated (logged in) user visits in order to build a broader profile of our individual users so that we can serve you better.
How long do we keep your personal information?
The time period during which the data is stored and retained varies according to the purpose for which it was processed. If there is no specific legal requirement, data shall be stored and retained only for the minimum period necessary for the purposes for which it was collected or later processed, after which time it shall be deleted.
How can you acess, change or oppose the processing of your personal data?
In accordance with the rights conferred on it by the prevailing data protection law, you may exercise the rights of access, rectification, limitation of treatment, suppression, portability, and opposition to the processing of your personal data as well as of the consent given for the treatment of the same, directing your request via email to Bath, or trough the following address: Avenida do Atlântico, Nº 16 – escritório 2.11 1990-019 Parque das Nações – Lisboa Portugal.
Purpose of the website
This website should be used exclusively for your personal use. Its modification, reproduction, duplication, copying, distribution, sale, resale and other forms of exploitation, for commercial or non-commercial purposes, is prohibited. All intellectual property rights on the web site and its contents, which are marked by trade names, logos, graphic designs and texts are, with the exception of those that were provided by properly identified external entities, owned by Red Tower, Lda. or its licensors. Bath Online grants you a limited, non-exclusive, nontransferable, non-sublicensable license to download, view, copy, display and print the Content solely in connection with your permitted use of the Services and solely for your personal and noncommercial purposes.
The user agrees not to use this website for illegal or prohibited purposes.
The Newsletters and emails that we send are always identified as a Bath Online shipper, and we clearly indicate the message content. You may opt out of receiving any, or all, of these communications from us by following the unsubscribe link or instructions provided in any e-mail we send.
Cookies and similar technologies
A cookie is a small file which asks permission to be placed on your computer’s hard drive. Once you agree, the file is added and the cookie helps analyse web traffic or lets you know when you visit a particular site. Cookies allow web applications to respond to you as an individual. The web application can tailor its operations to your needs, likes and dislikes by gathering and remembering information about your preferences.

We use traffic log cookies to identify which pages are being used. This helps us analyse data about web page traffic and improve our website in order to tailor it to customer needs. We only use this information for statistical analysis purposes and then the data is removed from the system.

Overall, cookies help us provide you with a better website, by enabling us to monitor which pages you find useful and which you do not. A cookie in no way gives us access to your computer or any information about you, other than the data you choose to share with us. You can choose to accept or decline cookies. Most web browsers automatically accept cookies, but you can usually modify your browser setting to decline cookies if you prefer. This may prevent you from taking full advantage of the website.

IP Adresses

We may collect information about your computer, including where available your IP address (Internet Protocol address), operating system and browser type, for system administration and to report aggregate information to our advertisers. This is statistical data about our users’ browsing actions and patterns, and does not identify any individual.

For the same reason, we may obtain information about your general internet usage by using a cookie file which is stored on the hard drive of your computer. Cookies contain information that is transferred to your computer’s hard drive. They help us to improve our site and to deliver a better and more personalised service. They enable us:

  • To estimate our audience size and usage pattern.
  • To store information about your preferences, and so allow us to customise our site according to your individual interests.
  • To speed up your searches.
  • To recognise you when you return to our site.

You may refuse to accept cookies by activating the setting on your browser which allows you to refuse the setting of cookies. However, if you select this setting you may be unable to access certain parts of our site. Unless you have adjusted your browser setting so that it will refuse cookies, our system will issue cookies when you log on to our site.